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Market Research on Branding, eMarketing, and Internet Marketing Part A

 

The Value of Market Research Information In The Decision Making of A Marketing Manager

Branding and Marketing Specialists must appreciate what makes research valuable to decision makers.

What is the inherent value of research to a decision maker and the major implication to the research? The key value of research to a decision maker is in its inherent potential to change a decision. Market research is about understanding consumers and their needs and should be a core competence at the heart of any company with a strategic vision. Differentiating products and services is becoming harder and product lifecycles are becoming shorter. Thus, intuitive decisionmaking is riskier and increasingly companies are turning to market research to provide the key input to more effective and efficient strategic and tactical planning.

Managing consumer demand involves three steps:

· Understand consumer desires
· Develop solutions to meet those desires
· Stimulate demand (i.e. convince consumers that the solutions developed genuinely meet their desires)

The links below are market research reports from Internet. Initially we thought PDF files were not indexed by Search Engines, and we found many great PDF market research files with great content. We transfred them into websites so it could get indexed and its content could be searched. Here are som examples:

 

Credibility and Trust Online

Advertising Reaction Study

Advertising Study; Loyal Audience; Loyal Users

Brand Advertising; Online Advertising

Branding, Emarketing, Internet Marketing through a new concept

Internet Marketing, Emarketing, Branding, Affiliate Tracking Software, Google Page Rank, Search Engine Optimization, and Online Advertising

Measuring Branding and Advertising Offline

Measuring the Attributes of Successful Branding Banners

Online Couponing Becoming More Popular with Consumers & Marketers toward Branding

Measuring Branding and Advertising Online

 

Good instincts and intuition certainly play important roles in business. But gut feelings about your customers' needs and preferences aren’t enough. If you want to minimize risk and improve your chances of success, you need sound, objective data. That's where market research comes in.

Market research is the process of collecting and analyzing information about the customers you want to reach, called your target market. This information provides you with the business intelligence you need to make informed decisions. Market research can help you create a business plan, launch a new product or service, fine tune your existing products and services, expand into new markets, develop an advertising campaign, set prices or select a business location.

 

Market research allows you to pinpoint a host of key business factors about your market. It can help you identify:

  • Growth trends in your business sector
  • Size of your target market
  • Best location for your business
  • How your business stacks up against the competition
  • Factors that influence buying decisions
  • Degree of demand for your product or service
  • It can also reveal key information about your customers and prospects, including:

Their demographic profile

  • The types of features or special services they want
  • What they like and dislike about your product or service
  • How they use your product or service
  • How often they buy and how much they will pay for your product or service
  • Once you analyze the results of your market research, you will be in a better position to create a focused business plan, develop a targeted advertising campaign, set competitive prices, select a new business location or take other steps to grow your company.

 

The Branding value of online advertising campaigns; AdIndexTM Methodology

Branding and Media

COMPUTER AND INTERNET USE AMONG PEOPLE WITH DISABILITIES

Credibility and Trust Online

Digital Edge Report; Power Users: A Profile of Online; Newspaper Consumers; online newspaper readers,

Domestic abuse, domestic violence, abusive relationship: Help is available

Dust mite allergy: An interview with a Mayo Clinic specialist

Email Usage

Femaleowned companies flourish

Fortune Magazine Ads Outline Edit Vision

Healthy Eating

The US University Audience on the Internet

Internet Connection; Internet Users;Internet Use; Demographic Factors in Computer and Internet Use; Online advertising creates a brand

Internet Connection; Internet Users;Online advertising creates a brand

Internet Marketing: Online Shopping Decisions Significantly Impacted By Enhanced Security

COMPUTER AND INTERNET USE AMONG PEOPLE WITH DISABILITIES

Living with food allergies: One man's story

Magazine Ad Pages and Revenue Up Through March

Management Theory Policies for Managers Principles and Leadership

Name Names Naming Business Naming

Online advertising creates a brand: There is no such a thing as a dull product; only dull approaches to an interesting product

THE DIGITAL WORKPLACE; Computer Use at Work by Occupation; Computer Use at Work by Gender and Age; Internet Use at Work

COMPUTER AND INTERNET USE AMONG PEOPLE WITH DISABILITIES

To Mobile Phone or Not to Mobile Phone

THE DIGITAL GENERATION: HOW YOUNG

THE UNCONNECTED to INTERNET; Internet Users, Confidentiality Over Internet, Branding, Advertising

Affiliate Tracking Software, ecommerce tools, affiliate software

Logics of Branding

Comparing Online and Offline Internet Marketing

Brand Recall

Internet Users, Personal Information, Concern Over Privacy

PimcoPimco News, competition, related information, news, pimco bond, and media

ONLINE ACTIVITIES; Internet Users

Mobile Devices helps with Advertising

Consumer Confidence Slows, But Better Than March

Methodologies to measure the effectiveness of different marketing platforms within an integrated campaign

Internet Marketing New Business, Emarketing, and Ecommerce online

REDUCTIONS IN INEQUALITY FOR COMPUTER AND INTERNET USE

What is Branding?

DoubleClick/Nielsen//NetRatings FiveYear CrossMedia Ad Spending Retrospective With CloseUp on 2000–2002

Classic Branding Branding Principles, Internet Marketing, and Emarketing

Branding ToolsInternet Marketing, Advertising, Emarketing, online ecommerce system.

Branding and Media; Branding and Media; By Kamyar Katiraie, University of California Irvine

Internet Users; HOW AND WHERE AMERICA GOES ONLINE

Antiaging therapies: Youth in a bottle?

Modern Stereoscopic 3D

The OPA White Papers: The Existence and Characteristics of Dayparts on the Internet

Business Decision Makers Online: Usage and Opinions of a Critical; Online Audience

The dotcom meltdown and the Web

THE INTERNET IS THE FIRST CHOICE FOR MANY HEALTH INFORMATION SEEKERS

Audience and Site Affinity Study

Assessing the Value of Loyal Audiences

 

Actonvision.com offers Branding, Internet Marketing, eMarketing, Search Engine Optimization, Internet Advertising, eCommerce Tools, Website Promotion, and Naming Services

 

 

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